Mental Health Copywriting for Therapists in Private Practice

As a therapist in private practice, empathy is your superpower.

So much so that you’re probably overextending yourself.

You give and you give all day in sessions — and if you have a family — I’m sure you give and give at home, too. And after a long day of seeing clients, you probably don’t feel like figuring out how to drive traffic to your website.

I’m here to tell you that it’s okay if SEO jargon makes your head spin. I’m Christine, a mental health copywriter, and I can help you get noticed on Google.

If you want:

✔️ More time — so you can get out of your office and back to doing things that nourish your soul

✔️ More energy — so you can deliver the top-notch services your clients deserve

✔️ More money — because let’s face it, life is expensive, and it isn’t getting any cheaper

Then you need a copywriter for therapists in private practice!

As a mental health copywriter, I write copy that connects with your ideal client online so you can connect with them in real life.

Because that’s where the healing truly begins.

If you need:

✔️ An authentic Psychology Today profile to get you noticed

✔️ A psychotherapy website so your ideal clients can find you online

✔️ Someone you can trust to write in your voice and showcase your passion and expertise

What you really need is a mental health copywriter!

What is mental health copywriting?

Copywriting is writing that gets people to take action. 

It includes a CTA (call to action) — so potential clients take action when they visit your webpage or read your blog. For example, inspired by a CTA, a reader might schedule an appointment with you, listen to your podcast, or buy your course. 

But here’s the thing…

Mental health copywriting is tough to get right. You don’t want to sound salesy or gimmicky.

You want your clients to feel safe, seen, and heard from the moment they connect with your business.

Mental health copywriting should be sensitive due to the subject matter. The tone, word choice, and overall approach on the page is extremely important. You want to establish trust and rapport right away.

A mental health copywriter should be able to write in your voice, connect with your ideal client, understand your audience, and communicate what’s special about you and your practice.

I keep all of this in mind when I write trauma-informed copy, websites, Psychology Today profiles, and blog posts.

I like to write for trauma-informed therapists in particular because trauma-informed work is near and dear to my heart. I also like to write for inclusive therapists who work with marginalized groups and embrace folks from all walks of life.

Let me introduce myself so you can determine if we’d be a good fit.

Hi, I’m Christine. I’m a mental health copywriter for therapists in private practice. 

I trained as a therapist and earned my master’s in Marriage and Family Therapy from the University of Southern California. Helping people feel seen, heard, validated and accepted is something I’m passionate about.

I see you. I know how exhausting helping others day in and day out can be. But I also know how valuable and life-changing your work is. 

I’m here to help you with copywriting for private practice so you can focus your energy on your clients. And yourself.

A La Carte Copywriting Services

  • Therapist Website Copy

    $450/page

    (includes SEO keywords, meta descriptions, and alt text, and up to 2 rounds of edits per page)

  • SEO Blog Posts

    $400/blog

    (min. of 1000 words, includes SEO keywords, meta descriptions, alt text, URL slug, and up to 2 rounds of edits per page)

  • Psychology Today Profiles

    $150/profile

    (perfectly formatted for Psychology Today and up to 2 rounds of edits)

Mental Health Copywriting Bundles

  • therapist in private practice

    THE NEW THERAPIST

    You’re ready to take on the challenge of opening your own private practice but… you need clients.

    This package is for you if you’re a new therapist in need of marketing support!

    What’s Included:

    • An authentic, eye-catching Psychology Today profile

    • SEO website copy in YOUR voice

    • A Flyer/Brochure to leave at your local coffee shop, residential treatment centers, or doctor’s offices

    • A personal hype woman who will see YOUR strengths and unique capabilities… even if you can’t yet!

  • private practice therapist in office

    THE SEASONED THERAPIST

    You’re a seasoned therapist, but… your website needs a refresh.

    This package is for you if you have clients, but you want to be in higher demand.

    What’s Included:

    • SEO website copy so people can find you online

    • 4 SEO blogs that get you noticed by Google

    • Royalty-free images

    • Back-end info (SEO keywords, title tag, meta descriptions, image alt text, suggested URL)

    • Psychology Today profile or directory bio refresh

  • THE DREAMER

    You’re a seasoned therapist who is ready to start earning that passive income, baby!

    This package is for you if you’re marketing yourself as a brand and expert.

    What’s Included:

    • A well-researched podcast script & SEO blog bundle

    • A sales page for your new course

    • A PR kit to promote your new book, course, or service

    • A mini-pitch so you can confidently tell people what you’re all about!

Here’s How It Works:

  1. Fill out this questionnaire to tell me about your project needs.

  2. Schedule a free 30-minute discovery Zoom call.

  3. On the call, you’ll tell me a little about your practice and who you serve, and we’ll chat about what kind of help you’re looking for. Whether it’s website copy, a blog post, a Psychology Today profile, a landing page for a course, a podcast script, or whatever it might be, I want to hear about it!

  4. If we determine we’d be a good fit and our timelines align, I’ll send you a contract that will include the services we discussed and the estimated cost. You’ll sign the contract and off we go!

After that, we’ll schedule additional calls to discuss the details of the project. I will do a more in-depth intake to better understand who you are as a therapist, who your audience is, what their pain points are, what kinds of words resonate, and how you want to present yourself as a person, and yes — cue the dreaded word — a brand.

Then I’ll complete the project, send it to you, and I’ll do up to two rounds of edits to ensure you’re happy with the result.

Ready to chat? Let’s hop on a free call to see if we’d enjoy working together!

Phone calls not really your thing? No worries. Click the button below to tell me about your project. You’ll see an email response from me within 48 hours!

Portfolio

While You Support Others, I’ll Support You. 

Don’t spend your precious time on marketing. We both know you don’t have time to attract clients to your business.

Let me do that for you. 

No matter your area of mental health expertise, together we can reach the people who need YOUR help.

Testmonials

  • “Christine has a keen eye for detail and an amazing knowledge of copy. Since day 1, I’ve felt like my copy was in good hands. Working with Christine is so effortless! She produces AMAZING work. With Christine, you’re in the best hands. She’s definitely worth the investment.” —Tiffany S.

  • “Christine was prompt, professional and on deadline. She writes extremely well.”—David G.

  • “The article turned out to be even better than I hoped. It was fluid. It was grammatically perfect. And most importantly, it was interesting and fun to read.”

    —Scott G.

  • “Christine is a true professional.”
    —Elle A.

  • “As I’ve served my clients, I’ve felt like I had a little superpower in my back pocket with Christine’s magic touch on my copy.” —Sarah D.

  • “This would not have been possible without you.” —Joyce Y.