As a therapist in private practice, empathy is your superpower.

So much so that you’re probably overextending yourself.

You give and you give all day in sessions — and if you have a family — I’m sure you give and give at home, too. And after a long day of seeing clients, you probably don’t feel like figuring out how to drive traffic to your website.

I’m here to tell you that it’s okay if SEO jargon makes your head spin. I’m Christine, a mental health copywriter, and I can help you get noticed on Google.

If you want:

✔️ More time — so you can get out of your office and back to doing things that nourish your soul

✔️ More energy — so you can deliver the top-notch services your clients deserve

✔️ More money — because let’s face it, life is expensive, and it isn’t getting any cheaper

Then you need a copywriter for therapists in private practice!

As a mental health copywriter, I write copy that connects with your ideal client online so you can connect with them in real life.

Because that’s where the healing truly begins.

If you need:

✔️ An authentic Psychology Today profile to get you noticed

✔️ A psychotherapy website so your ideal clients can find you online

✔️ Someone you can trust to write in your voice and showcase your passion and expertise

What you really need is a mental health copywriter!

What is mental health copywriting?

Copywriting is writing that gets people to take action. 

It includes a CTA (call to action) — so potential clients take action when they visit your webpage or read your blog. For example, inspired by a CTA, a reader might schedule an appointment with you, listen to your podcast, or buy your course. 

But here’s the thing…

Mental health copywriting is tough to get right. You don’t want to sound salesy or gimmicky.

You want your clients to feel safe, seen, and heard from the moment they connect with your business.

Mental health copywriting should be sensitive due to the subject matter. The tone, word choice, and overall approach on the page is extremely important. You want to establish trust and rapport right away.

A mental health copywriter should be able to write in your voice, connect with your ideal client, understand your audience, and communicate what’s special about you and your practice.

I keep all of this in mind when I write trauma-informed copy, websites, Psychology Today profiles, and blog posts.

I like to write for trauma-informed therapists in particular because trauma-informed work is near and dear to my heart. I also like to write for inclusive therapists who work with marginalized groups and embrace folks from all walks of life.

Let me introduce myself so you can determine if we’d be a good fit.

Here’s How It Works:

1. Fill out this questionnaire to tell me about your project needs.

2. Schedule a free 30-minute discovery Zoom call.

3. On the call, you’ll tell me a little about your practice and who you serve, and we’ll chat about what kind of help you’re looking for. Whether it’s website copy, a blog post, a Psychology Today profile, a landing page for a course, a podcast script, or whatever it might be, I want to hear about it!

4. If we determine we’d be a good fit and our timelines align, I’ll send you a contract that will include the services we discussed and the estimated cost. You’ll sign the contract and off we go!

After that, we’ll schedule additional calls to discuss the details of the project. I will do a more in-depth intake to better understand who you are as a therapist, who your audience is, what their pain points are, what kinds of words resonate, and how you want to present yourself as a person, and yes — cue the dreaded word — a brand.

Then I’ll complete the project, send it to you, and I’ll do up to two rounds of edits to ensure you’re happy with the result.

Ready to chat? Let’s hop on a free call to see if we’d enjoy working together!

Phone calls not really your thing? No worries. Click the button below to tell me about your project. You’ll see an email response from me within 48 hours!